Brand Spotlight: Milltag

Milltag, which is situated in the United Kingdom, began in 2010 as a small kit business working in collaboration with artists and designers from all over the globe to develop cycling jerseys that were intriguing and unusual. Six years later, Milltag is now the official kit supplier for the Tour de Yorkshire, which is organized by the ASO, as well as the professional women’s team Matrix Pro Cycling in the United Kingdom, which includes the current British Road Champion, Laura Trott. Not to mention the fact that Kenny Van Vlaminck’s Top Bonk Schleppers was a legendary cycling team.

In order to learn more about the history of Milltag and its founders, Ed Cowburn and Pete Kelsey, we had a conversation with each of them about their personal experiences.

Both of them have a solid foundation in design; Ed’s love affair with design began when he was a teenager and he discovered a flair for painting indie band logos on the schoolbags of his classmates (years later he ended up designing the 20th Anniversary boxset for one of those bands – The Stone Roses). Before venturing out on his own and establishing his own design studio in London, Pete served as the head of design at Universal Music during the Nirvana era (where Ed now works).

In 2006, the couple connected while participating in a charity bike trip from London to Paris, which marked the conclusion of the Tour de France (the Landis one). Pete hired Ed at his design business since the two of them had a passion for design, independent music, sport, and being from the North (of England). It was then that the concept of Milltag started to take form.

“To give people the opportunity to wear the most original designed cyclewear available – whether it’s designed by us, or with our help to create bespoke custom products,” the pair says when describing the purpose behind the brand, and it is clear that it is very much led by their heritage in design: “To give people the opportunity to wear the most original designed cyclewear available.” “We also like working with designers whose work we respect and appreciate. It challenges our ability to go as far as we can with the print and raises problems about the appearance of cycle wear.

Notable is the fact that they are affiliated with cycling great Kenny Van Vlaminck and the Top Bonk Schleppers team (Kenny Van Vlaminck is the alter ego of GCN presenter Matt Stephens):

“We’ve known Kenny since an accidental encounter in Bruges in 2008, when he was organizing a vegetable carving class (of elite cyclists) next next to the pub where we’d dropped off to get a drink in between Christmas shopping. At the time, he was carving vegetables with professional cyclists. He had reached the halfway point in sculpting Jürgen Roelandts out of turnips. We had a conversation, and ever since then, the two of us have been carving together. When Kenny phoned us about Top Bonk, of course we didn’t hesitate to seize the opportunity. The individual is a great genius despite the fact that he is often misinterpreted. This generation may not be ready for some of his concepts since they are somewhat ahead of their time.

Milltag’s products are ethically tailored by hand in their factory in Europe. They come at an affordable price point and have a distinctly British retro feel to them. We are pleased to feature them in our Emporium, including their complete women’s kit in striking maroon, which consists of a jersey and knicks.

   😍 These are some top-seller items for Bikers or Cyclists. Click images & check them out!

 🥰 Sturdy Black Gloves with mobile touchscreen fingertips and knuckle and palm protection for motorcyclists! They also have the best warranty and customer service. Check out their sizes to choose your perfect fit!

🥰 This Waterproof Motorcycle Cover is perfect for any season-winter or summer! It keeps the bike dry and shielded from snow, bird and more. Check out their sizes for your bike.

🥰 These Alpinestars Boots are comfortable to wear while walking and riding the motorcycle. It has high-quality protection and waterproof function. Click to check their other cool designs!

🥰 Stylish, durable and waterproof Motorcycle Saddlebags made of high-quality synetheitc leather for motorcyclists! They are easy to install and big enough to carry jacket, gloves and more! Check out their different colors available.

 🥰 This Lightweight Helmet for cyclists can give 270 degree flashing and warning lights to communicate with the cars. It has Bluetooth helmet speakers for answering phone call while allowing the sounds of traffic. You can also listen to music and switch the song with the remote controller on the handlebars. Click to see the reviews to avoid returning!

🥰 This Men’s Leather Motorcycle Jacket has good protection and warmth from its thickness and heaviness. The design is attractive and has many useful pockets. Click the reviews to check the size instructions!

 🥰 This good quality SPF RX Sport Sunscreen is creamy and easily appliable! It keeps my skin from burning for more than 2 hours! I highly recommend it for bikers & cyclists! Click reviews before making your purchase.


🥰 This Motorcycle Goggles has sunsensor photochromic antifog lens that automatically react to light and UV rays by darkening its lens color. It looks good on all types of faces- narrow or large. Click to check their color options.

🥰 This Casual and Stylish Motorcycle Men’s Shoes with protection in the feet, ankle and heel of the toes. The rubber sole provides anti-slip effect for rainy days. Click to see the reviews before making your decision.

Recent Posts