Bikers- How They Are Perceived in Carlsberg


I just recently discovered the video that may be seen below. It is an advertisement for Carlsberg, but it does bring up the subject of how people see motorcyclists, or at the very least, those who look like bikers, and whether or not they are prejudiced against them. Setups like these may be used to test people’s responses to bikers or any other stereotyped group, as well as to see how people respond to individuals who are different from them. This is something that really interests me.

Although a few of the responses are quite humorous, I can’t help but wonder how many individuals truly departed in comparison to the number of people that remained.

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